Knowledge is power – power to change the way people travel, for good. Through expert marketing and engagement events, we connect with your community on your behalf, sharing information, building loyalty and trust, and changing people’s travel attitudes and actions in the process.
Want to inspire change and transform how people travel?
Knowledge is power – power to change the way people travel, for good. Through expert marketing and engagement events, we connect with your community on your behalf, sharing information, building loyalty and trust, and changing people’s travel attitudes and actions in the process.
What are marketing and engagement events?
Having a well-researched travel plan in place is only part of the process of bringing about behaviour change. Engaging and informing audiences, through targeted marketing materials and events, inspires people to try something new and gives them the knowledge they need to take the next step.
Why do I need one?
Marketing and engagement events can:
1.
Encourage people to make new or better choices about how they travel by showing them all the options on offer and highlighting the many benefits.
2.
Build lasting relationships between you and your audience, by sharing relevant, targeted information that helps them to take steps towards change.
3.
Have a hugely positive impact on people’s everyday lives – getting the right guidance at events helps people to feel supported and validated in their decision to travel differently.
4.
Have a hugely positive impact on your brand image, creating a long-lasting impression of community care and individual support.
Our solution
We are highly skilled marketers capable of producing proven behaviour-change content. Our marketing literature, combined with engagement events, attracts audiences, builds communities, and delivers change.
From bespoke multi-faceted campaigns that captivate to creative events that get everyone talking and bring about lasting behaviour change.
What’s included in the service?
Targeted marketing campaign to encourage sustainable travel.
Marketing content with your branding, including digital and print.
Welcome pack development – providing accessible information and travel options.
Social media engagement.
Event management and implementation.
Some of the regular events we run for our clients include:
Treasure Quest: explore your local area on a bespoke treasure hunt, focused on highlighting sustainable travel choices.
Cycle training and bike maintenance: cost-effective Dr Bike maintenance workshops and training to build confidence and empower audiences to get on their bikes.
Smoothie bike: take a trip on the blender-powering push bike for a heart-pumping pedal session and a tasty treat at the end.
Bike marking and security advice: learn how to keep your bike best-protected from theft and know what to do if you fall foul of bike thieves.
Car sharing: find a commuting comrade to travel with at one of our social car sharing events.
Why not make an event of it?
If you want to find out more about how smart journeys’ marketing and event service could promote sustainable travel options to your audience, please fill out the form, and we’ll be in touch soon.
