Yeah! to Clean Air is a new initiative that has been developed by smart journeys to encourage the use of more sustainable modes of transport. The scheme is being launched at Ermine Street Church Academy at Alconbury Weald and has been funded though the Department of Transport (Capability Fund). Yeah! to Clean Air is a fun and innovative programme that gamifies the school run, using technology and educational messaging to inspire and motivate children – and their families – to make cleaner air choices when travelling to school.

How does Yeah! to Clean Air work?
1. Sign up and collect your unique Yeah! to Clean Air smart card and key fob.

2. Travel to school using one of the following sustainable transport modes:
– Cycle
– Walk/Wheel
– Scoot/Skate
– Park & Stride
– Public Transport

3. Every morning en route to school, select a button on one of our scanners that represents how you travelled that day. The selected button will light up and you’ll have 15 seconds to scan your card. The scanner will then beep, to confirm your selection.

4. Each journey will equate to one point and these points will be accumulated collectively across the school and converted into prizes. The more sustainable journeys made, the more prizes the school will have to giveaway.

Who is Carbon Buster?
Yeah! to Clean Air comes complete with its own mascot – Buster the Dog (aka Carbon Buster). He brings the scheme to life through animation and other materials, teaching children about the impact of climate change and how our everyday actions can make a difference.
Carbon Buster will also be monitoring the number of points collected by each participating child. He will be sending out personalised letters, cards, stickers and certificates to recognise those individuals making a big difference to improve air quality around the school.